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A simple data analysis and presentation using excel functions and chart features highlight more activities on the site from people living in the U.S., mobile phones users and organic traffic. Based on this, I would advise the Chief Executive Officer in line with the following recommendations in every category of the data:
Based on this factor, the results indicate that United States residents were the majority of visitors at 301 of the total. Japan, France and Germany followed at a distance with 64, 52 and 51 visitors, with Brazil coming last with 32. The graphical representation and summary of activities are as below:
Assuming that the advertising department deployed equal resources, U.S. residents could be more in demand for the site’s services or products than the other countries. Thus, I recommend that the C.E.O. increase advertising in the U.S. because there seems to be a better niche. The Return On Investment (R.O.I.) will likely be higher.
Hits from google superseded those from Facebook and organic searches. As implied in the figures summary table and chart below, advertisement methods like google Ads could draw more traction than Facebook and other means like Tv Ads. However, the difference between Google and Facebook is not as significant. Based on that, I would suggest more investment in google and Facebook adverts like Ads.
The following is the graphical analysis of the activities from various sources of the traffic to the site:
More mobile phone users made part of the traffic to the site in the said month than PC and Tablet users. The difference between the first two was, however, negligible. Most smartphone users are social media surfers, stressing more that Ads on google and Facebook would do the site more good in getting more clicks. The graphical representation of this factor is as follows: