Green Consumption And Sustainability As A Contemporary Consumer Issue
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Green Consumption And Sustainability As A Contemporary Consumer Issue
Following the industrial revolution of the 18th century, humanity has seen a shift in economic structure from agrarian based to relying heavily on factory production. Such an economic system promoted large-scale production and consumption based on a consumerism culture. According to consumerism, firms seek to satisfy their consumers with every means possible. Due to this culture of viewing the customer as the king, firms have been striving to produce products that can satisfy endless wants on the consumers’ side consumerism promoted material obsession and purchasing unnecessary goods and services. The duo had an effect whereby their emerged greed and vices all in pursuit to achieve these excessive productions. Less than two decades after the onset of the industrial revolution, society witnessed the depletion of vital resources, such as the oil crisis of 1973, environmental effects, and global warming. There were emerging concerns on the future generation as vital resources grew scarce.
For instance, a country like china which can be described to have witnessed massive growth in industrialization, despite having improved Gross Domestic Product (GDP), country witnessed several environmental problems. The major problems are associated with environmental pollution, such as the Song Hua river pollution witnessed in 2005, 2008’s incident of Taihu Lake pollution, cadmium pollution experience in Guang Xi Long Jiang in 2012, and most recently, haze weather experience in Beijing in 2014. Other problems brought about by consumerism culture are deeply rooted in social issues such as health and economic stability due to depleted resources.
To elaborate on contemporary consumer issues, this paper focuses on green consumption and sustainability as the key issue influencing consumer behaviors in postmodernism. The paper highlights existing literature on how green consumption has developed and its associated factors. Most importantly, this paper will elaborate on the implication of green consumption to marketers today.
Fundamentals Of Green Consumption
By definition, green consumption refers to activities aimed at reducing the negative effects of indivuals actions on the environment by lowering the number of resources and energy used, eradicating toxic susbtanceds, and preventing wasted production. Another green consumption name is ustainability, which begins at the production process. Therefore green consumption can also be described as beginning with the production to post-consumption processes. At the production level, green consumption seeks to achieve environmentally friendly production processes and use renewable energy. Green consumption as a contemporary issue involves consumers making their buying choices based on products that have little or no negative impact on the environment. The key interest includes zero emissions, zero waste, and zero energy building. Several studies and literature have discussed the various aspects of Green consumption. Some of the fundamentals of green consumptions are as elaborated below.
Green products and services
Green producrs and services have been described by numerous scholars to be those products or services that produced the least or no harm to the environment according to green products and servies generally encompasses recycling tecniques or parts that can be recycled to reduce encironmental impact, uses less energy, have little or no toxic susbtabced and have reduced the repackaging rate. Aadd gere provides a characteristics of green products and services. These characteristics includes products and services that are not dangerous to human and animal health, does not harm the environment during their production, use and disposal, does not consume excessive energy and resources during it production, consumption or disposal, have les packaging to redyuce waste. These characteristics are also mirrored by who include other characterisics such as local production to eradicate distribution cost, engineered to bring maximum benefits to consumers, are easy to repair and are not tested on animals.
because the emergence of the green consumption, which has led to a lot of popularity among a wide number of consumers, is a kind of brand-new consuming manner and living belief, since it results in a lot of popularity among a large number of consumers. It takes into account the influence on the environment, the efficiency with which resources are used, and the rights of consumers. Sustainable consumption is at the center of green consumption, which adheres to people’s health and environmental protection and is founded on the principle that consumer health protection and resource conservation are of equal importance. The China Consumers Association identifies the following as the three primary definitions of “green consumption”: To begin, it inspires consumers to purchase environmentally friendly products. Second, it pays attention to the disposal of rubbish during the process of consumption in order to avoid environmental damage. Third, it advises consumers to modify their notions of consumption in order to advocate for nature and pursue health. To live a life of comfort without sacrificing the environment’s future, we must reduce our use of resources and energy and work toward sustainable consumption. Marketers, researchers, practitioners, and politicians all view young consumers as one of the most important groups to focus their attention on. It has been discovered that millennials are becoming an increasingly influential demographic and are extremely concerned about the sustainable agenda. According to the findings of a poll that was carried out in 2014, millennials are the generation most willing to pay more for environmentally conscious products and services. They have strong environmental values, and 71 percent of them want brands to be ethical and environmentally friendly. On the other hand, 61 percent of them want brands to engage with the social issue. In a new report titled Engaging Tomorrow’s Consumer, the World Economic Forum investigates the power and potential of consumers of the future. In addition to this, members of Generation Z who are between the ages of 15 and 20 are willing to pay a higher price for goods and services provided by businesses that are devoted to making a beneficial social and environmental effect.
Green Consumption And Sustainability As A Contemporary Consumer Issue
Student Name
University
Course
Professor Name
Date
Green Consumption And Sustainability As A Contemporary Consumer Issue
Following the industrial revolution of the 18th century, humanity has seen a shift in economic structure from agrarian based to relying heavily on factory production. Such an economic system promoted large-scale production and consumption based on a consumerism culture. According to consumerism, firms seek to satisfy their consumers with every means possible. Due to this culture of viewing the customer as the king, firms have been striving to produce products that can satisfy endless wants on the consumers’ side consumerism promoted material obsession and purchasing unnecessary goods and services. The duo had an effect whereby their emerged greed and vices all in pursuit to achieve these excessive productions. Less than two decades after the onset of the industrial revolution, society witnessed the depletion of vital resources, such as the oil crisis of 1973, environmental effects, and global warming. There were emerging concerns on the future generation as vital resources grew scarce.
For instance, a country like china which can be described to have witnessed massive growth in industrialization, despite having improved Gross Domestic Product (GDP), country witnessed several environmental problems. The major problems are associated with environmental pollution, such as the Song Hua river pollution witnessed in 2005, 2008’s incident of Taihu Lake pollution, cadmium pollution experience in Guang Xi Long Jiang in 2012, and most recently, haze weather experience in Beijing in 2014. Other problems brought about by consumerism culture are deeply rooted in social issues such as health and economic stability due to depleted resources.
To elaborate on contemporary consumer issues, this paper focuses on green consumption and sustainability as the key issue influencing consumer behaviors in postmodernism. The paper highlights existing literature on how green consumption has developed and its associated factors. Most importantly, this paper will elaborate on the implication of green consumption to marketers today.
Fundamentals Of Green Consumption
By definition, green consumption refers to activities aimed at reducing the negative effects of indivuals actions on the environment by lowering the number of resources and energy used, eradicating toxic susbtanceds, and preventing wasted production. Another green consumption name is ustainability, which begins at the production process. Therefore green consumption can also be described as beginning with the production to post-consumption processes. At the production level, green consumption seeks to achieve environmentally friendly production processes and use renewable energy. Green consumption as a contemporary issue involves consumers making their buying choices based on products that have little or no negative impact on the environment. The key interest includes zero emissions, zero waste, and zero energy building. Several studies and literature have discussed the various aspects of Green consumption. Some of the fundamentals of green consumptions are as elaborated below.
Green products and services
Green producrs and services have been described by numerous scholars to be those products or services that produced the least or no harm to the environment according to green products and servies generally encompasses recycling tecniques or parts that can be recycled to reduce encironmental impact, uses less energy, have little or no toxic susbtabced and have reduced the repackaging rate. Aadd gere provides a characteristics of green products and services. These characteristics includes products and services that are not dangerous to human and animal health, does not harm the environment during their production, use and disposal, does not consume excessive energy and resources during it production, consumption or disposal, have les packaging to redyuce waste. These characteristics are also mirrored by who include other characterisics such as local production to eradicate distribution cost, engineered to bring maximum benefits to consumers, are easy to repair and are not tested on animals.
because the emergence of the green consumption, which has led to a lot of popularity among a wide number of consumers, is a kind of brand-new consuming manner and living belief, since it results in a lot of popularity among a large number of consumers. It takes into account the influence on the environment, the efficiency with which resources are used, and the rights of consumers. Sustainable consumption is at the center of green consumption, which adheres to people’s health and environmental protection and is founded on the principle that consumer health protection and resource conservation are of equal importance. The China Consumers Association identifies the following as the three primary definitions of “green consumption”: To begin, it inspires consumers to purchase environmentally friendly products. Second, it pays attention to the disposal of rubbish during the process of consumption in order to avoid environmental damage. Third, it advises consumers to modify their notions of consumption in order to advocate for nature and pursue health. To live a life of comfort without sacrificing the environment’s future, we must reduce our use of resources and energy and work toward sustainable consumption. Marketers, researchers, practitioners, and politicians all view young consumers as one of the most important groups to focus their attention on. It has been discovered that millennials are becoming an increasingly influential demographic and are extremely concerned about the sustainable agenda. According to the findings of a poll that was carried out in 2014, millennials are the generation most willing to pay more for environmentally conscious products and services. They have strong environmental values, and 71 percent of them want brands to be ethical and environmentally friendly. On the other hand, 61 percent of them want brands to engage with the social issue. In a new report titled Engaging Tomorrow’s Consumer, the World Economic Forum investigates the power and potential of consumers of the future. In addition to this, members of Generation Z who are between the ages of 15 and 20 are willing to pay a higher price for goods and services provided by businesses that are devoted to making a beneficial social and environmental effect.
