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Posts tagged as “#con”


Disruptive Innovation Student’s Name Institutional Affiliation Course Date Disruptive Technological innovations In terms of management and business, disruption is the process by which the limited resource capabilities of smaller companies can successfully challenge established and more prominent companies. Christensen et al. (2016), reveal that, mostly for profitability purposes, corporations that are already established fail to consider some of the market segment’s needs because they prefer to take care of the bigger companies. Small companies entering the established market, struggle for market upstream by providing products and services that the customers of larger and more established organization need while trying to…