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Posts tagged as “CCT.EDITED”

CCT.EDITED

Summary and Reflection on Consumer Culture Theory (CCT) Author University Course Due date Summary and Reflection on Consumer Culture Theory (CCT) The body of research on CCT in the last two decades has seen the emergence of CCT as an alternative to Consumer Behavior. The term was coined by Arnould & Thompson (2005). According to the researchers, various domains have been identified, including the identity of consumer projects, market cultures, and the sociohistoric patterning on consumer consumption as well as mass-mediated marketing approaches and ideologies on consumers. All these domains aid in illuminating the consumer consumption circle. Arnould & Thompson…