Create a 10- to 12-slide Microsoft® PowerPoint® presentation that traces the rise and fall of the tobacco industry’s advertising campaigns from the 1920s to the present. Develop a presentation that outlines strategies the tobacco industry used to improve its image and convince the public of its sincerity. Use an informative or persuasive approach to illustrate how the tobacco industry demonstrated it is serious about its efforts to improve its image. Cite at least two references from University Library/your text. Format your references consistent with APA guidelines. There should be a bibliography slide. Present your presentation using speakers notes. Each slide must have these notes explaining your content. While not required, below are some questions that you could use as slide topics OR as ways to create your presentation:
-What forms of mass communication have tobacco companies used throughout history to persuade the public? How did changes in technology influence the way tobacco companies communicated with target audiences? How did U.S. government advertising restrictions affect current efforts? How are tobacco companies using current communication technologies to advertise?
-Identify one persuasive and one informative communication approach tobacco companies have taken to present their message to the public. Describe each approach and determine which communication model was used to transmit those messages. Were those approaches ethical?
-Select two specific audiences, such as women, men, or African Americans, to which tobacco companies direct their message. Explain how the industry adapted its message to appeal to the cultural values of these groups and specify one medium used to promote that message.
-Provide two examples of how tobacco companies responded to health warnings from the government. Were their public relations approaches ethical or not? Explain your position. Keep in mind the public’s understanding of health issues.
COM 100 WEEK 4 America’s Smoke Screen Presentation
Create a 10- to 12-slide Microsoft® PowerPoint® presentation that traces the rise and fall of the tobacco industry’s advertising campaigns from the 1920s to the present. Develop a presentation that outlines strategies the tobacco industry used to improve its image and convince the public of its sincerity. Use an informative or persuasive approach to illustrate how the tobacco industry demonstrated it is serious about its efforts to improve its image. Cite at least two references from University Library/your text. Format your references consistent with APA guidelines. There should be a bibliography slide. Present your presentation using speakers notes. Each slide must have these notes explaining your content. While not required, below are some questions that you could use as slide topics OR as ways to create your presentation:
-What forms of mass communication have tobacco companies used throughout history to persuade the public? How did changes in technology influence the way tobacco companies communicated with target audiences? How did U.S. government advertising restrictions affect current efforts? How are tobacco companies using current communication technologies to advertise?
-Identify one persuasive and one informative communication approach tobacco companies have taken to present their message to the public. Describe each approach and determine which communication model was used to transmit those messages. Were those approaches ethical?
-Select two specific audiences, such as women, men, or African Americans, to which tobacco companies direct their message. Explain how the industry adapted its message to appeal to the cultural values of these groups and specify one medium used to promote that message.
-Provide two examples of how tobacco companies responded to health warnings from the government. Were their public relations approaches ethical or not? Explain your position. Keep in mind the public’s understanding of health issues.
